Timmy Pierce and his California based team join the artist next chapter as he prepares a renewed campaign for “The Cannons”.
STG Pierce Entertainment Group has signed West Coast hip-hop artist VA STREETZ, bringing the rapper into a new partnership with entertainment executive Timmy Pierce. The move comes as VA STREETZ prepares a renewed rollout for his 15-track album, The Cannons, featuring Jewel Cannon.
The partnership places Pierce and his team at the center of VA STREETZ’s next phase, supporting the artist as he builds on the momentum that followed the album’s initial release. After the project was pulled from streaming platforms so the team could prepare a stronger campaign, VA STREETZ and his collaborators refocused on giving the music the attention and rollout they believe it deserves.
“This dish wasn’t cooked,” VA STREETZ said when explaining his decision to revisit the project. The album features tracks including “My Name Iz My Name,” “Cold Hard Cash,” “Rico” and “Phoebus Anthem,” alongside collaborations with 3rd Letter, Oski Whoa!!!, Esa MunClf, Pooh, South Side Yoko, Leon Lovelace and other guests.
The planned relaunch begins with pre-orders on October 1, followed by the album’s return to digital platforms on October 23, 2026. The renewed campaign marks a fresh opportunity to introduce The Cannons to listeners and build its reach.
Founded in Las Vegas in 2005 by Timmy Pierce and his wife, Valeri, the S.T.G. brand now operates in California’s Bay Area. The company’s name honors Pierce’s daughters, Sha’Tera, Timi Jo and Genesis. A U.S. Army veteran and former standout athlete from Steubenville, Ohio, Pierce has built a career spanning coaching, mentorship and entertainment.
With VA STREETZ joining a rapidly growing roster, STG Pierce Entertainment Group is expanding its work across music and artist development. For the rapper, the signing puts a new team behind a project he believes can make a lasting mark as an independent release.
Pre-orders for The Cannons begin October 1. The album returns to digital platforms October 23, 2026.
Pre-Order – Pre Save the album “The Cannons”
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