Conservative commentator Megyn Kelly Criticizes Beyoncé’s ‘Artificial’ Levi’s Campaign and Applauds Sydney Sweeney’s Authentic Jeans Advertisement, making it clear she won’t be shopping at Levi’s anytime soon. Instead, she’s siding with Sydney Sweeney, praising the Euphoria star’s recent American Eagle campaign while drawing a stark comparison to Beyoncé’s partnership with the iconic denim brand.
On Tuesday (August 5), Kelly took to X (formerly Twitter) to share a photo of Beyoncé modeling for Levi’s—a brand the superstar has represented since 2023. Alongside the image, Kelly posted: “This is the opposite of the Sydney Sweeney ad.”
She didn’t stop there. “Quite clearly, there is nothing natural about Beyoncé,” Kelly wrote. “Everything—from her image to her fame, to her success, to her look below—is bought and paid for. Screams artificial, fake, enhanced, trying too hard.”
When challenged by a user who accused her of bullying the music icon, Kelly clapped back, “It is not possible for me to ‘bully’ BEYONCÉ, literally one of the richest, most privileged/connected/famous people in the world.”
Megyn Kelly Criticizes Beyoncé’s ‘Artificial’ Levi’s Campaign and Applauds Sydney Sweeney’s Authentic Jeans Advertisement in a cultural debate that has conservatives rallying behind Sweeney. Even former President Donald Trump jumped in, posting on Truth Social, “Go get ’em Sydney!”
Sweeney’s ad for American Eagle features the actress playfully referencing her “great genes”—a pun some viewers didn’t appreciate. The campaign, which highlights her denim-clad figure, has drawn backlash for allegedly echoing themes tied to racially charged and historically sensitive propaganda. Critics argue that the message delivered by a white, blonde-haired, blue-eyed actress feels exclusionary. American Eagle, however, has responded, stating that the campaign “is and always was about the jeans.”
This clash over denim isn’t Kelly’s first public jab at Beyoncé. Back in June, she accused the singer of playing the victim after Bey featured footage of Kelly criticizing her during visuals for the Cowboy Carter Tour.
“She is one of the most privileged, beloved women in the world,” Kelly said on The Megyn Kelly Show. “But still, she searches for the one angle where she can appear aggrieved—because big, bad Megyn Kelly said something completely mild about her entry into country music.”
As the culture wars continue to spill into fashion and celebrity endorsements, Megyn Kelly Criticizes Beyoncé’s ‘Artificial’ Levi’s Campaign and Applauds Sydney Sweeney’s Authentic Jeans Advertisement, positioning it as another flashpoint in a growing debate over authenticity, identity, and influence in modern media.
