A few seconds of music can now introduce an artist to someone on the other side of the world.
For Shaney Poo, those seconds increasingly belong to “New World Bounce.”
The Haitian-American artist, songwriter and producer from Boston is seeing his new single gain traction across social media, with dance and creator content helping the record move beyond his existing audience.
But the single is only the entry point.
“New World Bounce” comes from Shaney Poo’s new project, WTTNWO, “Welcome to the New World Order,” giving listeners who discover the song through social media an entire project to explore next.
That transition from discovery to deeper interest is especially important for independent artists.
When someone chooses a song for their own video, they move beyond passive listening. Their content introduces the music to another network of people, and each new post can create another potential discovery point.
“New World Bounce” is particularly suited to that environment.
Shaney Poo’s music draws from pop, hip-hop, Afro-Caribbean influences and gospel, and this record places movement at the center of the experience. The rhythm provides the immediate introduction while the artist’s larger story waits behind it.
Born to Haitian immigrants and raised in Boston, Shaney Poo has spent years developing a multidisciplinary independent career.
He has released music independently since 2015 and expanded his creative work into production, fashion, acting and entrepreneurship. He is also co-founder of B.L.A.C Pop Music and Show & Tell Boston, initiatives connected to supporting and creating visibility for Boston’s independent creative community.
That background gives the current social response an interesting symmetry.
Shaney Poo has spent years building spaces where people can discover other creatives.
Now people are discovering him.
WTTNWO gives that attention somewhere to go.
The project also includes “Have to Confess” featuring Nova Novais, allowing listeners to experience another dimension of Shaney Poo’s current musical direction once “New World Bounce” brings them through the door.
The bigger question now is not simply how many people encounter the song.
It is what they do next.
A social-media viewer can become a listener. A listener can become a follower. A follower can eventually become the person waiting for the next release.
That is where a moment becomes a fan relationship.
For Shaney Poo, “New World Bounce” is creating the introduction. WTTNWO gives listeners a reason to keep exploring.
Follow Shaney Poo
Official Website | Instagram | “New World Bounce” | YouTube | Spotify
Media & Press: Juel PR | juel@jorpr.com | @juelsofrome
Bookings: B.L.A.C Pop Music | BLACPop@gmail.com
