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Features

Snoop Dogg To Launch Shiller, A Web3-centred Live Broadcast Platform For Creators

Michael James
Last updated: November 3, 2025 9:46 am
Michael James
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3 Min Read
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Launching in April 2023, the Shiller app, in keeping with the startup, combines “one of the best of web3 expertise” with reside, interactive video and audio streaming.

Constructed on the OOOOO commerce platform, Shiller says it can launch in April 2023 and the corporate claims that it has “already assembled a military of accredited creators prepared for launch”.

Shiller says that its launch comes on the again of “an explosion in social commerce purposes in recent times”.

The corporate cites Mckinsey analysis that estimates social commerce gross merchandise quantity surpassed USD $400 billion in 2022.

Shiller says in its FAQs that it’s going to let creators make interactive reside video or audio reveals that may be shared through a hyperlink.

These present hosts and members of the neighborhood can then work together inside reveals through real-time chat, “talking on audio reveals and becoming a member of the host on digicam on video reveals”.

Shiller additionally says that merch & NFTs and “web3 associated merchandise” might be added to reveals and that the viewers can work together with them throughout the present.

Creators trying to be part of Shiller might want to apply and as soon as accredited they get entry to a set of instruments to monetize their content material.

Options embody the flexibility for creators to token-gate their video and audio, share merchandise from commerce websites, and promote NFTs.

They will obtain suggestions and digital items from their viewers, which might be cashed out as fiat, and interact with their viewers by emojis, chat, cut up screens, voting, and video games.

The app additionally permits creators to create their very own tokens and digital passes, which might be featured on the Shiller market and marketed inside reside audio or video reveals.

Creators trying to be part of Shiller might want to apply and as soon as accredited they get entry to a set of instruments to monetize their content material.

Options embody the flexibility for creators to token-gate their video and audio, share merchandise from commerce websites, and promote NFTs.

They will obtain suggestions and digital items from their viewers, which might be cashed out as fiat, and interact with their viewers by emojis, chat, cut up screens, voting, and video games.

The app additionally permits creators to create their very own tokens and digital passes, which might be featured on the Shiller market and marketed inside reside audio or video reveals.

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ByMichael James
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Michael James is a music writer with a sharp ear for emerging talent and authentic sound. He covers the latest in hip-hop, R&B, and pop, spotlighting artists who are shaping today’s music scene.
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